We believe that strategy and story are inseparable forces for driving meaningful growth. We exist to help mission-driven organizations clarify who they are, what they stand for, and how to connect their story to the people who matter most.

Founded by Caroline C. Barney, Brightmark brings decades of experience at the intersection of strategic marketing, communications, and leadership development. From building award-winning campaigns for global brands to guiding nonprofits and social impact organizations, Caroline has spent her career helping visionary leaders and teams find their voice, amplify their impact, and rise to the next level — without losing sight of what matters most.

Caroline’s work has spanned Fortune 500 companies, healthcare innovators, global nonprofits, and local changemakers. Alongside her strategic consulting, she is an award-winning, best-selling author and sought-after speaker, known for inspiring audiences to lead with purpose, clarity, and authentic storytelling.

Whether you’re refining your vision and values, strengthening your marketing strategy, or developing leaders who can champion your mission from the inside out, Brightmark is your partner for growth that’s as meaningful as it is measurable.